{"id":2650,"date":"2021-10-19T23:09:58","date_gmt":"2021-10-19T16:09:58","guid":{"rendered":"https:\/\/2021.vfcd.events\/events\/mua-day-buc-minh\/"},"modified":"2021-10-29T10:45:55","modified_gmt":"2021-10-29T03:45:55","slug":"mua-day-buc-minh","status":"publish","type":"events","link":"https:\/\/2021.vfcd.events\/en\/events\/mua-day-buc-minh\/","title":{"rendered":"Mua d\u00e2y, b\u1ef1c m\u00ecnh?"},"content":{"rendered":"
[vc_row][vc_column el_class=”m-order2″ offset=”vc_col-md-8 vc_col-xs-12″][vc_column_text css=”.vc_custom_1635479151633{margin-bottom: 0px !important;}”]Talk series <\/strong>\r\nMUA D\u00c2Y, B\u1ef0C M\u00ccNH?\r\n<\/strong>(UN-RESTRAINT)\r\n\r\nSession 1: KH\u00d4NG \u201cTHU\u1ea6N VI\u1ec6T\u201d, GI\u1edc SAO?\r\n19:00\u201321:00\r\n18.11.2021\r\n\r\nSession 2: TR\u00caN \u0110\u1ec8NH, KH\u00d4NG TRENDING\r\n19:00\u201321:00\r\n19.11.2021\r\n\r\nLanguage: Vietnamese\r\nPlatform: Google Meet\r\n\r\n*\r\n\r\nWhen it comes to creative products, one of the latest waves seemingly revolves around the integration of local\/indigenous inspirations \u2013 stemming from the wish to bring about a unique image for the Vietnamese creative scene. Nevertheless, \u201cthu\u1ea7n Vi\u1ec7t\u201d \u2013 \u201cpurely Vietnamese\u201d \u2013 is perhaps becoming a catch-all phrase that indirectly renders the exploration of Vietnamese elements a short-lived one?\r\n\r\nDo pressures associated with the \u201cnano trend\u201d context force creative practitioners to weave together inspirations in a manner highly-replicable? By discussing elements that are \u201crestraining\u201d creativity in defined categories, the talk aims to present a broader overview of the presence of Vietnamese elements in creative industries.\r\n\r\nThis is because we believe that local\/indigenous materials and inspirations deserve their place in the spotlight \u2013 a position through which they could shake things up and generate changes in the current Vietnamese creative landscape.\r\n\r\n*\r\n\r\nSession 1: KH\u00d4NG “THU\u1ea6N VI\u1ec6T”, GI\u1edc SAO?\r\n(NOT “PURELY VIETNAMESE”, NOW WHAT?)\r\n\r\nIt’s sad but it’s true, our Vietnam has yet to form our own creative identity. That is why encouraging and supporting locally-inspired products is an open road for the creative industries. However, are the “purely Vietnamese” values we are looking for truly “purely Vietnamese”, do they need to be “purely Vietnamese”, and is the quality of being “purely Vietnamese” posing a constraint for creatives?\r\n\r\n“Kh\u00f4ng thu\u1ea7n Vi\u1ec7t, gi\u1edd sao?” (Not “purely Vietnamese”, now what?) will be an open dialogue on this topic, for hearing about and discussing a different perspective of things we take for granted.\r\n\r\nSession 2: TR\u00caN \u0110\u1ec8NH, KH\u00d4NG TRENDING\r\n(ON TOP, NOT ON TRENDING)\r\n\r\nHow fortunate it is that local materials have become a popular creative trend in the recent year. Thank God! However, frankly speaking: once this trend has become widely accepted and utilised by the market, tremendous consequences ensue. Responding to consumers’ taste, creatives must innovate at an incredible speed. Creative products also have a short life cycle, changing every year and season.\r\n\r\nIt’s out with the old and in with the new. So when the trend is out and the market changes, will local inspiration have made an impression for the Vietnamese?\r\n\r\n“Tr\u00ean \u0111\u1ec9nh, kh\u00f4ng trending” (On top, not on Trending) is where creatives sit down together to openly discuss how to not reduce the culture movement to yet another short-lived, fleeting trend, but to grow sustainably and flourish, creating positive transformations on the entire Vietnamese market.\r\n\r\n*\r\n\r\nABOUT VIETNAMME<\/strong>\r\n\r\nVietnamme is a community-oriented art project aiming to express Vietnamese cultures and inspirations through a more contemporary perspective. Established in 2019 by cultured and altruistic young people interested in local art and love Vietnam, Vietnamme has so far organised nine arts projects, which have all garnered significant online attention.[\/vc_column_text][vc_empty_space height=”16rem” el_class=”hide-mobile”][vc_empty_space height=”8rem”][vc_empty_space height=”2rem” el_class=”hide-mobile”][\/vc_column][vc_column el_class=”m-order1″ offset=”vc_col-md-4 vc_col-xs-12″][vc_row_inner][vc_column_inner][vc_btn title=”Register Now!” el_class=”bt bt-register” link=”url:https%3A%2F%2Fforms.gle%2FhWH4EDz9iK7WcsoX8|”][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=”event-info”][vc_column_inner][vc_column_text]DATE & TIME<\/strong>\r\n18.11.21\r\n Add to calendar<\/a>\n \r\n\r\n19.11.21\r\n Add to calendar<\/a>\n \r\n\r\nPLATFORM<\/strong>\r\nOnline\r\n\r\nLANGUAGE<\/strong>\r\nVietnamese\r\n\r\nHOSTED BY<\/strong>\r\n\r\n\"\"<\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"

Diverse perspectives on the ‘Vietnamese essence’ in the creative practice of young people. <\/p>\n","protected":false},"featured_media":2830,"template":"","meta":{"_acf_changed":false},"event-category":[57],"class_list":["post-2650","events","type-events","status-publish","has-post-thumbnail","hentry","event-category-talk"],"acf":[],"yoast_head":"\nMua d\u00e2y, b\u1ef1c m\u00ecnh? – Vietnam Festival of Creativity & Design<\/title>\n<meta name=\"description\" content=\"Diverse perspectives on the 'Vietnamese essence' in the creative practice of young people.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2021.vfcd.events\/en\/events\/mua-day-buc-minh\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Talk Series: Mua d\u00e2y, b\u1ef1c m\u00ecnh?\" \/>\n<meta property=\"og:description\" content=\"Diverse perspectives on the 'Vietnamese essence' in the creative practice of young people.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/2021.vfcd.events\/en\/events\/mua-day-buc-minh\/\" \/>\n<meta property=\"og:site_name\" content=\"Vietnam Festival of Creativity & Design\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-29T03:45:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/2021.vfcd.events\/wp-content\/uploads\/2021\/10\/VFCD21-Dummy.Banner.for_.Web2_.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Talk Series: Mua d\u00e2y, b\u1ef1c m\u00ecnh?\" \/>\n<meta name=\"twitter:description\" content=\"Diverse perspectives on the 'Vietnamese essence' in the creative practice of young people.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/2021.vfcd.events\/wp-content\/uploads\/2021\/10\/VFCD21-Dummy.Banner.for_.Web2_.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/2021.vfcd.events\/en\/events\/mua-day-buc-minh\/\",\"url\":\"https:\/\/2021.vfcd.events\/en\/events\/mua-day-buc-minh\/\",\"name\":\"Mua d\u00e2y, b\u1ef1c m\u00ecnh? 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