{"id":1598,"date":"2020-11-13T10:51:49","date_gmt":"2020-11-13T03:51:49","guid":{"rendered":"https:\/\/2021.vfcd.events\/?post_type=news&p=1598"},"modified":"2020-11-16T10:14:31","modified_gmt":"2020-11-16T03:14:31","slug":"to-build-the-brand-is-to-bring-out-emotions","status":"publish","type":"news","link":"https:\/\/2021.vfcd.events\/en\/news\/to-build-the-brand-is-to-bring-out-emotions\/","title":{"rendered":"“To build the brand is to bring out emotions”"},"content":{"rendered":"
[vc_row][vc_column width=”2\/3″][vc_column_text]Last weekend, Printopia Studio saw a gathering of people interested in brand-building in the F&B industry, among those were brand owners, graphic and interior desginers, product photographers and other young people looking to define their career path. The talk F&B Branding: Effective Workflow created a platform for an open and honest discussion, with Studio Cohe & Printopia Vietnam sharing their professional experience in the industry.[\/vc_column_text][vc_single_image image=”1578″ img_size=”full”][vc_empty_space][vc_column_text]The F&B industry is growing exponentially and sees an intense competition in the world. In Hanoi and Vietnam, business owners are paying more attention on brand-building. This poses an opportunity for design studios to offer their assistance.[\/vc_column_text][vc_single_image image=”1590″ img_size=”full”][vc_single_image image=”1580″ img_size=”full”][vc_empty_space][vc_column_text]Tran Khanh Quan, Director at Studio Cohe had worked with Cabine Coffee chain, while Hoang Hiep, Studio Cohe Design Director had an extended experience at Golden Gate Group – the owner of various restaurant franchises such as Hutong, SumoBBQ, Daruma, Kichi Kichi, and more. Collaborating in a design studio, they understand the challenges their clients are facing, the principles in marketing, consumers’ preferences, as well as how a F&B design has to meet the requirements in a multi-perspective approach before becoming a part of the brand.[\/vc_column_text][vc_single_image image=”1588″ img_size=”full”][vc_empty_space][vc_column_text]Each studio has their own workflow, however, the essential process is research – design – produce. In the talk, the two speakers addressed the challenges and what needed attention in every phase through specific case studies. In particular, on the final phase – production, Printopia Vice-Director made use of the studio’s publications and equipment as visual examples.[\/vc_column_text][vc_single_image image=”1584″ img_size=”full”][vc_empty_space][vc_column_text]At the end of the talk, the audience got a hands-on look at the design publications and an interesting Q&A session with the speakers. Many stayed afterward to learn more about techniques in printmaking and network with others in the industry.[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_column_text]13.11.2020[\/vc_column_text][vc_column_text]WRITER\u00a0\u00a0<\/strong>\r\nChii Nguyen[\/vc_column_text][\/vc_column][\/vc_row]<\/div>","protected":false},"featured_media":1580,"template":"","meta":{"_acf_changed":false},"news-category":[45,40,41,19],"class_list":["post-1598","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-creativity","news-category-culture","news-category-art","news-category-event"],"acf":[],"yoast_head":"\n"To build the brand is to bring out emotions" – Vietnam Festival of Creativity & Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2021.vfcd.events\/en\/news\/to-build-the-brand-is-to-bring-out-emotions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""To build the brand is to bring out emotions" – Vietnam Festival of Creativity & Design\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column width=”2\/3″][vc_column_text]Last weekend, Printopia Studio saw a gathering of people interested in brand-building in the F&B industry, among those were brand owners, graphic and interior desginers, product photographers and other young people looking to define their career path. 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