{"id":2905,"date":"2021-11-16T12:00:20","date_gmt":"2021-11-16T05:00:20","guid":{"rendered":"https:\/\/2021.vfcd.events\/?post_type=news&p=2905"},"modified":"2021-11-25T01:25:37","modified_gmt":"2021-11-24T18:25:37","slug":"interview-icm","status":"publish","type":"news","link":"https:\/\/2021.vfcd.events\/en\/news\/interview-icm\/","title":{"rendered":"Deform to Form: A Circularity Conversation with Tiphaine Pham of ICM Falk Foundation"},"content":{"rendered":"
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Explore an innovative approach slated to make various Vietnamese industries more environmentally sustainable in a conversation with Tiphaine of ICM Falk Foundation. The presence of a circularity discussion at VFCD 2021, then, is a timely occurrence that echoes the Festival\u2019s \u201cCreative Future\u201d thematic \u2013 in this instance, the \u201ccreative\u201d part signifies the level of innovation and the sense of imagination involved; and \u201cfuture\u201d, because as yet the substantial wealth of potential and ideas remain under-tapped.<\/span><\/p>\r\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_raw_html]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[\/vc_raw_html][vc_empty_space height=”4rem” el_class=”d-block d-xs-block d-sm-block d-md-block d-lg-none d-xl-none”][vc_separator color=”black” el_class=”d-block d-xs-block d-sm-block d-md-block d-lg-none d-xl-none”][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”8rem”][vc_column_text css_animation=”fadeInDown” el_class=”font-koho longform-introtext text-justify”]\r\n

Explore an innovative approach slated to make various Vietnamese industries more environmentally sustainable<\/p>\r\n[\/vc_column_text][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css_animation=”fadeIn” el_class=”font-koho longform-dropcap text-justify”]While browsing through the ICM Falk Foundation website I came across an intriguing infographic: the image is of instant-noodle seasonings wrapped in some sort of transparent film \u2013 reportedly the properties of which include, amongst other usual functions of food packaging, edibility. Made out of biodegradable materials and given the name EdiFilm, the product has been designed by five students from HCMC University of Technology; together, they formed a team that has now advanced to the final round of this year\u2019s <\/span>B\u00e1ch Khoa Innovation competition<\/span><\/a>, while also hailed by ICM as \u201cCircular Hero[es]\u201d \u2013 those championing the causes of upstream innovation and circularity in Vietnam. <\/span>[\/vc_column_text][vc_column_text css_animation=”fadeIn” el_class=”font-koho text-justify”]It turns out thinking about quotidian matters such as instant-noodle packaging is a good way to illustrate seemingly-macro concepts such as upstream innovation and circularity: creative intervention has been added by the EdiFilm team to the product-design stage so that all packaging \u2013 when eventually submerged with noodle into boiling water \u2013 can wholly dissolve and be consumed; at the same time, the process mimics nature\u2019s circular ways \u2013 how most things disintegrate and get absorbed into other things and help advance the biological life cycle (here, I think of another ICM Circular Hero: a student group called The Blastic making bioplastic products such as plant nursery bags, which literally decompose in soil and help fertilise that soil).\u00a0<\/span>\r\n\r\nGranted, dissolving plastics, edible food-wraps and the circularity concept in general might be quite well-researched and present in facets of everyday life elsewhere, but in Vietnam they remain a rare phenomenon.\u00a0<\/span>\r\n\r\nThis is where support organisations like <\/span>ICM Falk Foundation<\/span><\/a> enter the scene. A private family foundation originating in the US and following their own outcome- and evidence-based strategies, ICM has been active in Vietnam since 2020 to help solve the country\u2019s climate-change and environmental issues through local-centric solutions. The Blastic and Edifim are two of the groups\/organisations that have received support from ICM to bring their products past the ideation phase.\u00a0<\/span>\r\n\r\nThe presence of a circularity discussion at VFCD 2021, then, is a timely occurrence that echoes the Festival\u2019s \u201cCreative Future\u201d thematic \u2013 in this instance, the \u201ccreative\u201d part signifies the level of innovation and the sense of imagination involved; and \u201cfuture\u201d, because as yet the substantial wealth of potential and ideas remain under-tapped.<\/span>\r\n\r\n\u201cThe average student has many good ideas regarding circularity, but they lack that \u2018infamous\u2019 combination of funding and networking opportunities. It\u2019s really about how you can rethink business models and consumption. We try to find ways to help them turn a moderately developed\/tested model into a proper venture, an actual business that can be sustainably scaled.\u201d \u2013 said Tiphaine Pham, Strategic & Program Advisor of ICM Falk Foundation.\r\n\r\nAhead of the talk ICM is hosting at VFCD 2021 alongside Behalf Studio<\/a>, I chatted with Tiphaine about the state of circularity in Vietnam, the stakeholders, the biggest potential and challenges, and the range of support the organisation has been providing.[\/vc_column_text][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”2964″ img_size=”full” add_caption=”yes” alignment=”center” css_animation=”fadeIn”][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text css_animation=”fadeInUp” el_class=”font-koho”]\r\n

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\r\nThe average student has many good ideas regarding circularity, but they lack that \u2018infamous\u2019 combination of funding and networking opportunities… We try to find ways to help them turn a moderately developed\/tested model into a proper venture, an actual business that can be sustainably scaled.\r\n<\/q><\/p>\r\n<\/blockquote>\r\n[\/vc_column_text][vc_empty_space height=”4rem”][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css_animation=”fadeIn” el_class=”font-koho longform-interview-q”]\r\n

Given ICM\u2019s commitment to Vietnam and the country\u2019s environmental issues, how has this been translated into the activities that you\u2019ve carried out here?<\/em><\/p>\r\n[\/vc_column_text][vc_column_text css_animation=”fadeInUp” el_class=”font-koho text-justify”]TIPHAINE PHAM: <\/b>A very relevant and innovative approach for solving our focus issues is the circular economy framework; within this, we\u2019re concentrating on the upstream side \u2013 a novel, holistic and burgeoning subsector revolving around prevention. Dealing with recycling \u2013 the downstream side \u2013 requires a lot of financial and human resources. We need to design things, services and businesses in a more efficient and thoughtful way in order to remove or reuse waste right<\/span> from the beginning \u2013 this is how our focus on upstream innovation came about, building on the work of the <\/span>Ellen Macarthur Foundation<\/span><\/a>, <\/span>and where circular based design plays a crucial role.<\/span>\r\n\r\nICM currently has three pillars of work in Vietnam. Firstly, the Knowledge Hub, which concentrates content and knowledge around circular innovation, upstream innovation, innovative waste reduction and entrepreneurship. The second pillar is the Circularity Ecosystem: developing awareness to build capacity and show students what the circular economy means and how public and private Vietnamese stakeholders can innovate using the circularity mindset. The third area is called the Upstream Venture Lab, with which we try to support young innovators through grants, development of Minimum Viable Product, and networking support. <\/span>[\/vc_column_text][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css_animation=”fadeIn” el_class=”font-koho longform-interview-q”]\r\n

Could you describe what Vietnam\u2019s circularity community is like? What\u2019s the government\u2019s take on the circularity approach?<\/em><\/p>\r\n[\/vc_column_text][vc_column_text css_animation=”fadeInUp” el_class=”font-koho text-justify”]On a macro level, Vietnam\u2019s really eager to transition towards circular economy and use it as a framework for a more resilient economy. There\u2019s actually an upcoming Vietnam Circular Economy Hub designed and launched by the UNDP. The government has a clear interest in this since they know that climate change is affecting Vietnam terribly, and the circular economy could help with preservation\/mitigation efforts in this area.\u00a0<\/span>\r\n\r\nBut how does that trickle down to on-the-ground projects? We see a lot of potential innovation with raw materials \u2013 such as coffee grounds, rice straws, grass straws, sugarcane waste, etc. \u2013 though these are still not well-seen and well-understood by the general public.\u00a0<\/span>\r\n\r\nThe \u2018upstream\u2019 sector in Vietnam is still very nascent. Innovative ideas die before they even get a chance to become commercialised and attain healthy financial growth. While we do see some innovation projects going to international competitions, unfortunately that\u2019s as far as we see things go here.\u00a0<\/span>\r\n\r\nFor more mature circularity ventures, I think the key missing ingredient is creative\/alternative sources of funding. There are many ways of getting capital nowadays, and the Foundation aims to become a new type of venture capital for environmental impact ventures, specifically \u2018venture philanthropy\u2019<\/span>. <\/span>You see a lot of venture capitalists and traditional bank funds that support tech start-ups, but impact ventures aren\u2019t that well-understood in Vietnam yet. There are organisations whose sole focus is to solve climate-change issues, and they\u2019re willing to hear ideas from those needing support.\u00a0<\/span>\r\n\r\n2021 has been when we started funding small projects, following some strategic programme planning in 2020. This year we\u2019ve funded four main projects, with another currently under review linked to research. These projects are mainly to do with our su<\/span>pport work for the Circularity Ecosystem, and three of them are related to young entrepreneurs. We also support ventures that are more mature, or early-stage start-ups. Not only<\/span> providing grants, we also want to invest in future talents, innovation and especially entrepreneurship. <\/span>[\/vc_column_text][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][vc_row el_class=”longform-full-width”][vc_column][vc_single_image image=”2962″ img_size=”full” alignment=”center” css_animation=”fadeInDown” el_class=”longform-full-width longform-particle”][vc_raw_html]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[\/vc_raw_html][vc_column_text el_class=”vc_figure-caption”]\r\n

Purified water provided by Evergreen Labs in reusable and refillable glass bottles. Photo c\/o Evergreen Labs & ICM Falk Foundation<\/p>\r\n[\/vc_column_text][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css_animation=”fadeIn” el_class=”font-koho longform-interview-q”]\r\n

I\u2019d like to go into more detail regarding your event at VFCD. Could you talk about the speakers and why you\u2019ve invited them?<\/em><\/p>\r\n[\/vc_column_text][vc_column_text css_animation=”fadeInUp” el_class=”font-koho text-justify”]First up is V\u0169 Ho\u00e0ng Anh, whom our fellow organiser Behalf introduced to us. He designs products for premium customers, and will talk about eco-design through a product designer\u2019s angle, explaining how to source better materials, how to be more responsible in the design process, and how one should understand ethical labour.\u00a0<\/span>\r\n\r\nThe second speaker is Lindsay Nutley from QLM Group, a company that designs and manufactures labels and packaging. He\u2019ll talk about how to approach circular design from an industry perspective and make it work on larger scales. In contrast, V\u0169 Ho\u00e0ng Anh focuses on the market\u2019s niche sections, so by inviting two such speakers we can show the range of applications of circular design, and in turn how the respective design processes differ.\u00a0<\/span>\r\n\r\nThe third speaker comes from\u00a0 ICM\u2019s grantee network: Dr. Kasia Weina from Evergreen Labs, a social venture builder focusing on sustainable agriculture and waste management. They work with low-value plastics \u2013 things that normally end up in landfills or get burned \u2013 and have managed to implement a solution in Danang and Hoi An to recycle those plastics into parts that can be used\/reused\u00a0 infinitely. Dr. Weina will help the audience understand how we could close the loop in material flows, how we could think differently from a system-wide perspective in order to make our processes more circular.\u00a0<\/span>\r\n\r\nWe\u2019ve invited these speakers \u2013 a designer, a manufacturer and an impact entrepreneur \u2013 because together they embody perfectly the concept of circular design: design that\u2019s long-lasting, innovative and beautiful to look at, but also responsible from a production and end-of-life viewpoint. All three speakers work with core principles of circularity, and through their conversations we\u2019re going to see how those principles are\u00a0 interconnected.\u00a0<\/span>\r\n\r\nThrough this event we want to initiate the conversation and see if we can kickstart a type of circularity community in HCMC and connect different stakeholders \u2013 for instance, students, designers or start-ups \u2013 so they can make products together. It\u2019s an aim we have with Giang Nguy\u1ec5n from Behalf Studio that\u2019s still at an early stage.<\/span>[\/vc_column_text][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css_animation=”fadeIn” el_class=”font-koho longform-interview-q”]\r\n

You mentioned a point that I wanted to touch on as well: how difficult is it to balance \u2013 with any given product \u2013 between a quality design and the ideal scenario that the ensuing production should be sustainable?<\/em><\/p>\r\n[\/vc_column_text][vc_column_text css_animation=”fadeInUp” el_class=”font-koho text-justify”]Extremely difficult, because cheap products are not long-lasting, and if they\u2019re not long-lasting they get disposed of mindlessly. For instance, how would you dispose of a table made of\u00a0 MDF or cheap metal? You either sell it cheap or it ends up as a dump, you don\u2019t really know what happens afterwards.<\/span>\r\n\r\nThe question of how to become more circular is already very difficult for Vietnamese consumers to answer, and even more so for designers. They should understand where they\u2019re sourcing products from, or whether the manufacturing process is environmentally-responsible. If there\u2019s waste resulting from their production, where does it go? Is it affecting workers\u2019 health? Is it energy-efficient? And then, how do you ensure\u00a0 consumers will make good use of your products for a long time?\u00a0<\/span>\r\n\r\nA designer alone won\u2019t find the answers, so there needs to be a system-level change in thinking, and different stakeholders need to work together to make all pieces of the puzzle fit.\u00a0 There\u2019s also always the overlaying question of how much a circular product\u2019s going to cost, and this is where I think our panellists will have very good discussions on.<\/span>\r\n\r\nFor ICM as a foundation and a support organisation, a good circular product is something that could always compete efficiently with a traditional product, in terms of functionality or ease of use, and especially cost, but would provide the added value of clear positive environmental impact.<\/span>[\/vc_column_text][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][vc_row][vc_column][vc_media_grid element_width=”6″ gap=”0″ grid_id=”vc_gid:1637042237841-ed651ab6-ab5c-10″ include=”2972,2970″][vc_column_text el_class=”vc_figure-caption”]\r\n

Evergreen Labs products made from recycled plastics. Photos c\/o Evergreen Labs & ICM Falk Foundation<\/p>\r\n[\/vc_column_text][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css_animation=”fadeIn” el_class=”font-koho longform-interview-q”]\r\n

From your perspective, what’s an example of a practical thing we could do to engage with the circularity mindset on an everyday basis? <\/em><\/p>\r\n[\/vc_column_text][vc_column_text css_animation=”fadeInUp” el_class=”font-koho text-justify”]I\u2019m a big fan of refilling<\/em> \u2013 taking container with you when doing takeaway, for instance. I\u2019ve tried this around my neighbourhood and actually vendors are very enthusiastic about (re)filling \u2013 the local <\/span>ph\u1edf<\/span><\/i> or coffee people know me by name because I always have my container with me when buying from them. But this type of refill business isn\u2019t easily accessible yet \u2013 that\u2019s something we\u2019re definitely trying to solve with local entrepreneurs.<\/span>[\/vc_column_text][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css_animation=”fadeIn” el_class=”font-koho longform-interview-q”]\r\n

At the moment ICM\u2019s focus is mainly on activities in HCMC and Hanoi, do you have plans to partner with organisations located in other Vietnamese cities\/provinces?<\/em><\/p>\r\n[\/vc_column_text][vc_column_text css_animation=”fadeInUp” el_class=”font-koho text-justify”]Currently we\u2019re active in HCMC and Hanoi where a lot of leading universities and support organisations are implementing programmes about circularity or environmental impacts, and these are where actual solutions are currently found. Nevertheless, good ideas also come from other places \u2013 we\u2019re not opposed to helping those out, along with co-impact partners and funders interested and passionate about solving the climate crisis through local-centric solutions.<\/span>[\/vc_column_text][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text css_animation=”fadeInDown” el_class=”font-koho”]\r\n

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\r\nConsidering how damaging Covid-19 has been to a lot of people, we have to be very aware that saving environment, recycling or reusing plastic isn\u2019t going to be a priority for many who can\u2019t afford to do it yet. Part of the circular economy mindset is also to be mindful of economic inclusion.\r\n<\/q><\/p>\r\n<\/blockquote>\r\n[\/vc_column_text][vc_empty_space height=”4rem”][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_single_image image=”3059″ img_size=”full” add_caption=”yes” alignment=”center” css_animation=”fadeIn”][vc_empty_space height=”4rem”][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=”black” el_width=”20″][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”8rem”][vc_column_text el_class=”longform-text-credit text-justify font-koho”]ABOUT ICM FALK FOUNDATION:<\/b> Building upon its strong legacy of radical innovation, the Ida C. and Morris Falk Foundation focuses on encouraging a global commitment to the New Plastics Economy through local solutions that permanently reduce the amount of waste production and pollution. In the spirit of its founder\u2019s ethos, the mission of the family foundation is to support innovation, entrepreneurship, and leadership that drive positive, equitable, and sustained impact for the world\u2019s communities and ecosystems. ICM Falk Foundation supports scalable and sustainable solutions through a collaborative, collective impact approach, in order to undertake \u201ca lot with a little\u201d whilst upholding its core values.<\/span>[\/vc_column_text][vc_empty_space height=”8rem”][vc_column_text el_class=”longform-text-credit font-koho”]\r\n

Interview undertaken by HDT<\/strong>\r\nGraphics by Rongch\u01a1i<\/strong>\r\nTranslated into Vietnamese by \u0110inh V\u0169 Nh\u1eadt H\u1ed3ng\r\n<\/strong>Header photo: Biodegradable nursery bag for plants designed by The Blastic, c\/o The Blastic & ICM Falk Foundation\r\n<\/strong><\/p>\r\n

Kindly credit VFCD 2021<\/a> when sharing the article.\r\n<\/span><\/i>Please do not copy or repost without permission.<\/span><\/i><\/p>\r\n[\/vc_column_text][vc_empty_space height=”8rem”][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”2962″ img_size=”full” alignment=”center” css_animation=”fadeInUp” el_class=”longform-full-width”][\/vc_column][\/vc_row]<\/div>","protected":false},"featured_media":3057,"template":"","meta":{"_acf_changed":false},"news-category":[46,45],"class_list":["post-2905","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-innovation","news-category-creativity"],"acf":[],"yoast_head":"\nDeform to Form: A Circularity Conversation with Tiphaine Pham of ICM Falk Foundation – Vietnam Festival of Creativity & Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2021.vfcd.events\/en\/news\/interview-icm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Deform to Form: A Circularity Conversation with Tiphaine Pham of ICM Falk Foundation – Vietnam Festival of Creativity & Design\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text el_class=”longform-introtext font-koho d-none”] Explore an innovative approach slated to make various Vietnamese industries more environmentally sustainable in a conversation with Tiphaine of ICM Falk Foundation. The presence of a circularity discussion at VFCD 2021, then, is a timely occurrence that echoes the Festival\u2019s \u201cCreative Future\u201d thematic \u2013 in this instance, the \u201ccreative\u201d part signifies […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/2021.vfcd.events\/en\/news\/interview-icm\/\" \/>\n<meta property=\"og:site_name\" content=\"Vietnam Festival of Creativity & Design\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-24T18:25:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/2021.vfcd.events\/wp-content\/uploads\/2021\/11\/ICM-Blastic.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1130\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/2021.vfcd.events\/en\/news\/interview-icm\/\",\"url\":\"https:\/\/2021.vfcd.events\/en\/news\/interview-icm\/\",\"name\":\"Deform to Form: A Circularity Conversation with Tiphaine Pham of ICM Falk Foundation – Vietnam Festival of Creativity & Design\",\"isPartOf\":{\"@id\":\"https:\/\/2021.vfcd.events\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/2021.vfcd.events\/en\/news\/interview-icm\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/2021.vfcd.events\/en\/news\/interview-icm\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/2021.vfcd.events\/wp-content\/uploads\/2021\/11\/ICM-Blastic.jpg\",\"datePublished\":\"2021-11-16T05:00:20+00:00\",\"dateModified\":\"2021-11-24T18:25:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/2021.vfcd.events\/en\/news\/interview-icm\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/2021.vfcd.events\/en\/news\/interview-icm\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/2021.vfcd.events\/en\/news\/interview-icm\/#primaryimage\",\"url\":\"https:\/\/2021.vfcd.events\/wp-content\/uploads\/2021\/11\/ICM-Blastic.jpg\",\"contentUrl\":\"https:\/\/2021.vfcd.events\/wp-content\/uploads\/2021\/11\/ICM-Blastic.jpg\",\"width\":1920,\"height\":1130},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/2021.vfcd.events\/en\/news\/interview-icm\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/2021.vfcd.events\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tin t\u1ee9c\",\"item\":\"https:\/\/2021.vfcd.events\/tin-tuc\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Deform to Form: A Circularity Conversation with Tiphaine Pham of ICM Falk Foundation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/2021.vfcd.events\/en\/#website\",\"url\":\"https:\/\/2021.vfcd.events\/en\/\",\"name\":\"Vietnam Festival of Creativity & Design\",\"description\":\"Creativity & Community\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/2021.vfcd.events\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Deform to Form: A Circularity Conversation with Tiphaine Pham of ICM Falk Foundation – Vietnam Festival of Creativity & Design","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/2021.vfcd.events\/en\/news\/interview-icm\/","og_locale":"en_US","og_type":"article","og_title":"Deform to Form: A Circularity Conversation with Tiphaine Pham of ICM Falk Foundation – Vietnam Festival of Creativity & Design","og_description":"[vc_row][vc_column][vc_column_text el_class=”longform-introtext font-koho d-none”] Explore an innovative approach slated to make various Vietnamese industries more environmentally sustainable in a conversation with Tiphaine of ICM Falk Foundation. 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