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Workshop series

Art Direction in Visual Journalism

Discussion on the importance of art direction in visual communication; experience and knowledge on the making of creative concepts, visualisation techniques and the observation necessary for the production.

Platform: Online
Language: Vietnamese

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Session 1: LEGACY
14:00–16:00
16.11.2021

Session 2: NEW AGE
14:00–16:00
17.11.2021

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The two sessions revolve around the importance of art direction in relation to visual communications products. Helpful suggestions will be provided pertaining to the conception of key creative ideas in the world of fashion/life-style magazines toward the communication of social issues.

Featuring guest speakers and moderators who’ve garnered more than 10 years of experience in producing visuals for newspapers, magazines and other cultural publications, the talks will engender insights into the creative process, visualisation and observation skills – all important elements to consider in visual storytelling.

PROGRAMME

Session 1: LEGACY

– Mr. Trần Hồng Nguyên, New York Times illustrator, will discuss the magazine covers he’s designed in Vietnam and abroad, in doing so shedding light on the process of building ideas and developing personal skillsets.

– Ms. Hà Đỗ, Creative Director of Đẹp Magazine, will talk about special photography albums that Đẹp has produced over the past 10 years or so – the theme of each year, how they’ve gone about photoshoots that have been both highly aesthetical and of great relevance to the times.

– Q&A

Session 2: NEW AGE

– Mr. Nguyễn Tấn Kiến Phước, CEO of 360Life and Fnews Collection, will share about the process of building an ecosystem of websites/communities that gather youngsters with an interest in design. This will help highlight the new pathways via which the youth are accessing and choosing news and communications channels.

– Mr. Trương Huyền Đức, AMPAS Science and Technology Council Advisor (Oscar Award), Technical Supervisor of Concept Design at Paramount Pictures, Warner Bros and Industrial Light & Magic, will share his experience of designing covers for major Vietnamese magazines. Through this, the talk will address the challenges and opportunities that TV, videos and visual-based publications bring about to artists working with images in the future.

– Q&A

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MODERATOR: Designer Nguyễn Phan Thùy Dương holds a Bachelor degree in Visual Design at the Scuola Politecnica di Design (SPD) (Milan, Italy), and a Masters degree in Design Management at the Savannah College of Art & Design (SCAD) (US). Thùy Dương has worked as Editor of ELLE Decoration Vietnam magazine since 2017, and prior to this she was ELLE magazine’s Art Director. She’s also currently a lecturer at the HCMC University of Architecture, and a visiting lecturer at RMIT University.

SPEAKERS

Ms. Hà Đỗ graduated in Graphic Design at the School of Visual Arts (NYC). Hà has worked as Art Director of JWT and LOWE Vietnam, while also having many years of experience in other positions at various advertising companies. In 2010, Hà started working for Đẹp and has been the magazine’s Creative Director since then. Through the creative works produced for Đẹp magazine and for film/music projects, Hà has showed her strong Vietnamese creative vision and audacity. Directly responsible for initiating ideas and overseeing photoshoots, Hà’s known for her limitless creative mind and her vigorous attention to detail.

Mr. Trần Hồng Nguyên has an MFA in Illustration. He graduated from the HCMC University of Fine Art, and later the Savannah College of Art & Design (SCAD) (US). During his time at SCAD he produced illustration works for the major American magazine The New York Times; he’s also made work for various Vietnamese publishers, magazines and newspapers. He’s currently a painter at Chicago Children’s Theatre (Chicago, US). Nguyên has been given prizes and awards from the likes of Applied Arts Magazine (2012-2015), the 33th American Illustration competition, and Society of Publication Designers 2014.

Mr. Nguyễn Tấn Kiến Phước is currently CEO of 360Life and the Fnews Collection ecosystem – platforms that build a content community via Facebook and Idesign (the latter a website for Vietnam’s community of young designers).

Mr. Trương Huyền Đức, AMPAS Science and Technology Council Advisor (Oscar Award), Technical Supervisor of Concept Design for Paramount Pictures, Warner Bros and Industrial Light & Magic, amongst others. He’s taken part in international film productions such as Star Wars: Rogue One, Star Wars: The Last Jedi, Blade Runner 2049, Thor: Ragnarok, etc. and Vietnamese productions the likes of Hồn Papa Da Con Gái (as Art Director) or Mắt Biếc (Technical Director).

INFORMATION

DATE & TIME
16.11.21
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17.11.21
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FLATFORM
Online

LANGUAGES
Vietnamese

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